Virgin employs ‘guerilla artist’ for car insurance drive
Virgin Money has employed ‘guerrilla artist’ Ben Long to draw images in the dirt of white vans to promote its new car insurance. The company claims it has discovered a new advertising medium.
Virgin Money has employed ‘guerrilla artist’ Ben Long to draw images in the dirt of white vans to promote its new car insurance. The company claims it has discovered a new advertising medium.
Lowe’s grip on the global advertising for Saab has been weakened after the luxury car maker awarded Leagas Delaney the £17m European account for its new 9.3 diesel model. The appointment was overseen by Saab global sales, marketing and brand director Knut Simonsson and global advertising manager Kristian Jörgensen in Sweden. Lowe Brindfors, based in […]
Greg Dyke’s memoirs hold remarkable insights into his political development.
Barclays has invited undisclosed agencies to pitch for its £5m European advertising account to promote its index tracker investment and pensions products.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.