Carlsberg promotes Myers
Carlsberg has promoted marketing vice-president Alex Myers to senior vice-president of marketing and sales, with responsibility over the company’s Commercial Excellence marketing initiative.
Carlsberg has promoted marketing vice-president Alex Myers to senior vice-president of marketing and sales, with responsibility over the company’s Commercial Excellence marketing initiative.
As David Reed points out (MW September 2), effective fulfilment is absolutely vital to any direct marketing campaign – unhappy customers vote with their feet and any business will have to work overtime on retention strategy if fulfilment fails to deliver. In my view, many of the problems surrounding fulfilment arise from it being handled […]
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