HSBC to sponsor Oryx Quest 2005
HSBC has announced a multi-million dollar headline sponsorship of the Oryx Quest 2005, a new round-the-world sailing event.
HSBC has announced a multi-million dollar headline sponsorship of the Oryx Quest 2005, a new round-the-world sailing event.
Parfums Givenchy has appointed Quita Davis as retail sales director.
Norwich Union is slashing 80 jobs in its marketing department as part of a restructure. Its marketing functions for Norwich Union’s life insurance business in Norwich and York will be merged, with some of the 110 marketers in Norwich offered other jobs within the company. The overall tally of 390 marketers at both locations will […]
Time Products UK has moved the £1.5m advertising account for its Sekonda watch brand out of TBWA/London, less than four months after the agency won the business. It has returned the brief to its previous agency, Campbell Doyle Dye (CDD).
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.