Rainey Kelly Campbell Roalfe/Y&R has been reappointed to Accantia’s £7m account after a three year gap during which agencies were appointed on a project basis.
Rainey Kelly Campbell Roalfe/Y&R has been reappointed to Accantia’s &£7m account after a three year gap during which agencies were appointed on a project basis. Rainey Kelly will work on campaigns for the Simple skincare range and Lil-lets tampons.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.