Rainey Kelly Campbell Roalfe/Y&R creates Danone ads
Rainey Kelly Campbell Roalfe/Y&R has created an ad campaign for Danone, promoting the launch of Shape Pleasures low-fat yoghurt.
Rainey Kelly Campbell Roalfe/Y&R has created an ad campaign for Danone, promoting the launch of Shape Pleasures low-fat yoghurt.
Aston Villa’s foray into the world of reality TV demonstrates the lengths such teams are going to as they attempt to compete with the likes of Manchester United and Arsenal, says Robert Lester
Walsh Trott Chick Smith has created a £2m television campaign for WBD Brands-owned Marston’s Pedigree ale.
TalkSport’s offensively ageist advertising in the marketing press continues with its “Chairway to Heaven” campaign. But the insulting content designed to attack the listeners of rivals is questionable for reasons other than taste. According to TalkSport’s own figures, 55 per cent of its listeners are aged 45 years or more. So why imply you have […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.