M&C Saatchi wins £6m crime brief

The Government has appointed M&C Saatchi to its estimated £6m crime reduction advertising business following a three-way pitch. The agency beat Fallon and Euro RSCG London to the account.

The Government has appointed M&C Saatchi to its estimated &£6m crime reduction advertising business following a three-way pitch. The agency beat Fallon and Euro RSCG London to the account.

The appointment of M&C by COI Communications is part of the Home Office’s anti-social behaviour campaign to reduce low-level crime, such as nuisance neighbours, vandalism and begging. This follows the launch of the Anti-Social Behaviour Act in January.

M&C’s brief is expected to be a focus on regional press and direct marketing to educate people on what constitutes anti-social behaviour. It will also aim to educate people on how to tackle the problem by reporting it to the relevant authorities.

The agency is responsible for the Home Office’s memorable “Could you?” campaign for its Metropolitan Police recruitment campaign.

The Anti-Social Behaviour Act is seen as one of the Government’s flagship pieces of legislation, bringing in a raft of new powers for the police, local authorities and the community. This includes power to disperse groups of more than two people in areas that have been designated as anti-social “hot-spots”; power to put nuisance tenants on notice that unless their behaviour improves they could face eviction; and also the tightening of the law on carrying air guns in public.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here