Lee Jeans shortlists five agencies for ad account
Lee Jeans has shortlisted Vallance Carruthers Coleman Priest, LG&F, Farm, 180 Amsterdam and incumbent Storåkers McCann for its advertising account.
Lee Jeans has shortlisted Vallance Carruthers Coleman Priest, LG&F, Farm, 180 Amsterdam and incumbent Storåkers McCann for its advertising account.
Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare
Dixons Group is expected to sign a deal imminently with suppliers to introduce financial products, including credit cards and insurance cover for heating and plumbing services, as predicted in Marketing Week last year (February 19, 2004).
It seems that UK women have an unlimited appetite for magazines. Whether weekly or monthly, fashion- or celebrity-driven, new or established, circulations grew last year. And with men also buying more magazines – thanks to the arrival of Nuts
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.