02 predicts profits
02, the mobile phone operator, is predicting profits of between £1.72bn and £1.78bn in its full-year results for the 12 months ending next week.
02, the mobile phone operator, is predicting profits of between £1.72bn and £1.78bn in its full-year results for the 12 months ending next week.
Havas-owned Euro RSCG New York is tipped to win Jaguar’s $100m (£52m) global advertising account following a six-way pitch.
Mercedes-Benz has suffered a massive drop in profits as ageing models and reliability worries hit sales. New management and a range revamp could be the key to recovery. By Robert Lester
Momentum, the marketing communications agency, has created a launch campaign for the Olympus m:robe 500i, a device combining a camera and digital music player. Olympus has teamed up with style magazine Blag to launch the product at London restaurant Sketch at the end of the month.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.