The Newspaper Marketing Agency is running a trade advertising campaign under the banner ‘Newspapers. The Attention Channel’. The ads, created by Tequila London, point out that newspaper ads can attract up to seven times more attention than TV commercials.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.