Month: April 2005

Phoenician line for Pope debate

Marketing Week

With reference to Tony Barrett’s letter (MW last week), the issue of black Popes is by no means clear-cut. The simple fact is that nobody knows for sure whether Victor, Militiades or Gelasius were actually black Africans, though it is accepted that they are likely to have hailed from “Africa”. It is worth noting that […]

FCB beats two to Heal’s ad business

Marketing Week

FCB London is understood to have won the advertising account for contemporary furniture and home accessories retailer Heal’s. Leagas Delaney and Vallance Carruthers Coleman Priest are also believed to have pitched for the account. It is thought that incumbent DDB London, which has held the business for nine years, did not repitch despite being invited […]

Co-op financial arm hunts for direct marketing agency

Marketing Week

Co-operative Financial Services (CFS) is looking to consolidate its below-the-line activities by appointing its first lead direct marketing agency. The Manchester-based financial services company is speaking to agencies and expects to conclude the review within two months. The group was formed in April 2002 to bring together the Co-operative Bank, the Co-operative Insurance Society (CIS) […]

Campaigners round on ‘racist’ Unilever ice cream lolly

Marketing Week

Unilever’s Swedish ice cream subsidiary, GB Glace, has come under fire from local race relations activists and anti-Nazi groups over two of its products. Swedish civil rights lobby group the Centre Against Racism (CAR) has attacked GB Glace for a marketing campaign supporting its new Nogger Black lolly. The product is a variant of the […]

EDF Energy rebrands business arm

Marketing Week

Electricity and gas supplier EDF Energy has taken a first step towards uniting its three businesses, London Energy, Seeboard Energy and SWEB Energy, by rebranding its major business arm. The company’s large business customers, including Tesco, Royal Mail, Thames Water, Southern Water and the Metropolitan Police, were previously supplied by one of the three companies, […]

River Island in High St ad drive

Marketing Week

High street clothing retailer River Island has boosted its advertising spend to £2m, in an effort to increase sales and encourage consumers to reappraise the brand. The retailer has appointed Vizeum UK to devise and implement the new strategy. It follows Vizeum’s appointment as the brand’s media planning and buying agency earlier this year. According […]

EasyJet targets businessmen with Financial Times spoof

Marketing Week

EasyJet is creating a one-off spoof of the Financial Times in a bid to promote its service to businessmen. The Flynancial Times will be carried and read by bowler-hatted, besuited men on public transport around central London today (Wednesday). The paper will be printed in the familiar pink of financial pages. It will carry easyJet […]

Industry welcomes ads clampdown

Marketing Week

New legislation brought in to crack down on advertising that encourages so-called “pester power” has been given a cautious welcome by the Incorporated Society of British Advertisers (ISBA) and the Direct Marketing Association (DMA). The Unfair Commercial Practices Directive, which was passed on April 21, will bring the rest of Europe in line with the […]