Associated Newspapers has axed MetroPlus, a Metro spin-off magazine aimed at young female office workers, after less than four months. It was published for the final time on Monday. The weekly magazine, which was launched in February, will now be incorporated into the main newspaper. Metro will carry a new eight-page section aimed at its […]
Consumers’ growing concern over health is forcing changes in the out-of-home eating sector, with traditional fast food losing out to ‘fresh’ sandwich and coffee shop options
The Marketing Week 2005 Television Conference has only a few tickets remaining.
Health-conscious consumers have fuelled a boom in ‘functional’ food, from pro-biotic yoghurts to calcium-enriched orange juice. But the EU is set to rein in the sales pitches. By Caroline Parry
Patak’s, the Indian food manufacturer, is reviewing its £1m media buying and planning business and has shortlisted Initiative Media, Starcom UK and incumbent MediaVest Manchester.
Autobytel, the internet car retailer, is reviewing its media planning and buying account. It is not known whether incumbent agency MediaVest Manchester is planning to repitch. It is understood that the online retailer plans to boost its media spend as part of the review, which is being handled by the AAR. It currently advertises online […]
Premium prices were once a test of brand value but pioneering brands are slashing costs.
The LTA (Lawn Tennis Association) has appointed Paul Keen as finance and commercial director, combining the roles for the first time. The LTA is looking to increase the sport’s popularity, particularly among young people.
Heinz is adding products to its Salad Shakers range, including layered pasta salads and a tuna variant.
The Advertising Standards Authority (ASA) has banned a “sado-masochistic” leaflet for a gym from being distributed to commuters. The leaflet for Gymbox, which was designed by Gymbox and its agency Explosive, depicts a woman in high heels and a corset holding a lead attached to a collar round the neck of a man on his […]
Pringles, the Procter & Gamble-owned snack brand, is teaming up with Lucasfilm to launch a “Win the Jedi Challenge”, promoting the final Star Wars film.
A young journalist is hired by Levi-Strauss to travel through Latin America, befriend teenagers and report back to the company on their ideas, hopes, aspirations – and, of course, attitudes to the brand. Surprise surprise, the journalist, Amaranta Wright, turns renegade, rejects the complacent arrogance of global brand culture and writes a searing polemic (Ripped […]
Colgate-Palmolive is to launch a European search marketing and search optimisation campaign to raise consumer awareness of its new Palmolive deodorant range. Swiss search marketing agency Agence Virtuelle has been appointed to handle the campaign, which will run in the UK and 13 other European countries, in eight different languages. Consumers typing in search terms […]
Turner Broadcasting has created a cartoon mini-series about elves, aimed at a pre-teen audience, promoting the virtues of fresh fruit and vegetables.
Marks & Spencer is extending the Per Una brand into lingerie, a product category that is at the core of the retailer’s offer.