Liberal Democrats appoints Vizeum for media and planning
Vizeum has been appointed by the Liberal Democrats to handle media planning and implementation ahead of the General Election on May 5.
Vizeum has been appointed by the Liberal Democrats to handle media planning and implementation ahead of the General Election on May 5.
Kitcatt Nohr Alexander Shaw has created an online customer acquisition campaign for website Friends Reunited featuring straplines including ‘Does he still fancy your mum?’ and ‘Does she still stuff tissue down her top?’.
McCann Erickson has been appointed to handle the £1m relaunch of the Jaffa orange brand in the UK. The agency won the business following a three-way pitch.
The Rugby Football Union has appointed Agency Inc to promote the Powergen Cup Final between Leeds Tykes and Bath. The agency has created press ads and posters featuring the strapline ‘Get off your behind and back your side’.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.