British Airways shortlists four for ad account
Marketing WeekBartle Bogle Hegarty, JWT, DDB London and incumbent M&C Saatchi have been shortlisted for the &£60m British Airways advertising account. The pitch is being handled by the Haystack Group.
Bartle Bogle Hegarty, JWT, DDB London and incumbent M&C Saatchi have been shortlisted for the &£60m British Airways advertising account. The pitch is being handled by the Haystack Group.
FCUK is to be the first advertiser to use Yahoo! UK’s Messenger service. Internet users will be able to dress their ‘avatars’ – the online cartoon characters that represent them when they are communicating using Messenger – in FCUK clothing designs.
Lexus has signed a £1m deal to sponsor Paul McCartney’s 37-date US tour this year.
Kevin McCloud, the presenter of Channel 4 show Grand Designs, is collaborating with former Silentnight Furniture managing director Mary Czulowski to launch a homeware range, called Place, which will be launched in September. The range has been created by a variety of new and established designers. McCloud, who has also designed three of the pieces, […]
The principles of loyalty marketing are not as cast-iron as was once thought.
Audi has promoted UK head of marketing Gary Savage to operations director. It is understood he will be replaced by former Skoda UK marketing chief Chris Hawken.
If you need proof of viral’s strength as a marketing tool, check out the ICE message that is doing the rounds. Since July 8, I have received it 33 times from as far away as Australia and my 70-year-old mum! I will wager that every UK reader of Marketing Week has seen it. In addition, […]
Nanjing Automobile Corporation has bought MG Rover for £50m. Rival bidder Shanghai Automotive Industry Corporation, which owns the intellectual property rights to the Rover 25, 75 and the K-series engine, has threatened legal action but admini
Ribena is investing £10m in a television campaign to reposition the brand for the adult market.
The Tobacco Advertising and Promotion Act 2002, under which tobacco sponsorship for global sporting events will be banned, will come into force on July 31.
Clear Channel UK director of marketing Yvonne O’Brien is to leave the company without a job to go to. She leaves the company in October after six years. O’Brien, who reports to group managing director Julie France, is responsible for the marketing of Clear Channel billboards, Adshel and Taxi Media. She is believed to have […]
ITV1 demonstrated to advertisers last week that the much-maligned dinosaur excels at delivering audiences in the millions
Blackwell’s, the bookshop chain, has appointed Adam Devey-Smith as marketing director. He was previously sales and marketing director for design company Checkland Kindleysides.
Reckitt-Benckiser is to sponsor ITV soap Emmerdale in a 12-month deal thought to be worth £10m. It is understood that RB will use the sponsorship to showcase a number of its brands on a rotational basis. Its portfolio includes Mr Sheen, Finish, Dettol and Lemsip, but which brands will be featured remains a closely guarded […]
Spencer Tunick’s latest project in the North-east shows why, for the majority of the saggy-bottomed UK population, nudity should be strongly discouraged.