Arc Worldwide London creates Holiday Inn push
Arc Worldwide London has created an integrated branding campaign for Holiday Inn, part of Intercontinental Hotels Group.
Arc Worldwide London has created an integrated branding campaign for Holiday Inn, part of Intercontinental Hotels Group.
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Daley has steadied Saatchi & Saatchi – but can he win big accounts?
With Centrica preparing to ring more changes by jettisoning telecoms arm One.Tel, it appears the group is reduced to its former core offer of energy production and supply. Having attempted to be all things to all consumers, offering financial services through Goldfish and car breakdown recovery via the Automobile Association (AA), Centrica seems to be […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.