JWT Worldwide creates global brand campaign for HSBC
JWT Worldwide has created a global brand campaign for HSBC, breaking this week, building on the bank’s three-year-old ‘local knowledge’ strand.
JWT Worldwide has created a global brand campaign for HSBC, breaking this week, building on the bank’s three-year-old ‘local knowledge’ strand.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.