Philips promotes Cool Skin shaver range with viral ad and site for ’15-blade’ razor

Philips is promoting its Philishave Cool Skin gel-lubricated electric shavers with a Gillette-style viral video that pokes fun at rival manufacturers’ obsession with multiple-bladed razors.

The video starts by trumpeting the benefits of a revolutionary new razor system, the Quintippio, with 15 extra-large blades – but the male model takes a long look at the Quintippio, and opts for the Philishave Cool Skin instead.

The video can be watched at www.quintippio.co.uk, which also carries fake advertising for the Quintippio, including the slogan “Lay waste to facial hair” and a mechanism for viewers to forward the Web address to friends. Links at the bottom of the page lead to the sites of retailers stocking the Cool Skin range and also to Philishave’s own site.

The Cool Skin range of electric shavers was launched by Philips in 2001, in partnership with Nivea. Each shaver has a compartment in the back, to hold a sachet of Nivea for Men lubricating shaving gel. The gel is then dispensed onto the electric shaving heads to provide what Philishave claims is a “shave as close as a blade, with less irritation”.

The site and viral video were created for Philips by digital agency Tribal DDB.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here