Royal Mail set to extend Carat’s £40m tenure

Royal Mail is rumoured to be in talks with Carat about extending the Aegis-owned agency’s grip on its &£40m planning and buying account.

Speculation surrounds the account, following Royal Mail’s continued refusal to start a statutory review, which was expected earlier this year. Carat’s contract expires in March 2006, but it is thought to include a clause allowing Royal Mail to extend it for up to a further 12 months.

The media account includes a &£30m brief for Royal Mail’s international, consumer and stamps businesses, as well as a &£10m brief for Parcelforce Worldwide. Carat also runs Royal Mail’s data planning and controls its countrywide database.

Carat originally won the account in 1997, when it beat then incumbent MediaVest and OMD UK in a three-way pitch. In 2002, the agency held on to the business after a statutory pitch against Zenith and MindShare.

Royal Mail’s &£20m above-the-line account is held by Abbott Mead Vickers. BBDO, which won the business in 2003,

Royal Mail is trying to reverse poor public perceptions and raise its corporate image. It appointed former Orange global brand chief Alex Batchelor as marketing director, to help achieve the turnaround (MW April 21). He took up his post in June. Nobody was available for comment at Royal Mail or Carat as Marketing Week went to press.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here