ITV has bought community website Friends Reunited for an initial £120m.
ITV has bought community website Friends Reunited for an initial &£120m. It will pay a further &£55m in 2009 depending on the site’s performance. The acquisition is part of a drive to build content-based businesses that generate revenue in addition to ad spots.
AB InBev posted higher revenues but lower volumes in Q1 2024, as the Bud Light backlash continues to constrain growth.
Claiming the brand has “carried the business forward” in its push to become more than home search, Zoopla is taking a “scientific” approach to allocating marketing spend.
However you define marketing excellence, it’s essential those standards – and the outcomes – are shared with the wider organisation and documented for the future.
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.