LBC claims first for launch of paid-for podcast service

LBC, the Chrysalis Radio-owned London talk station, is launching subscription podcasting later this month. The station claims it will be the first paid-for podcast service.

The service, which has been trialed by listeners over recent months, will offer a range of exclusive content including interviews and special shows, such as Nick Ferrari’s live show. Listeners will also be able receive extended versions of shows from the daily schedule. It will cost &£2.50 a month.

LBC managing director David Lloyd says that service could be used to “push the envelope” with shows that would not be suitable for broadcast on the station. It may also be extended to include the station’s jingles and ringtones.

The station will be seeking for sponsors for some of the content. Last year, LBC signed up Scottish Widows to sponsor a financial feature during its afternoon schedule. The deal included podcasts of the show with pre-recorded sponsor credits (MW September 1, 2005).

The UK radio industry has embraced podcasting over the last year. A number of stations currently offer the editorial content of key shows free through their websites, but others are expected to launch paid-for services with exclusive content.

Latest from Marketing Week

Marketoonist on being agile

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here