Deadline for Marketing Week Effectiveness Awards
The deadline for Marketing Week Effectiveness Awards nominations will be June 14. For further information, contact Lauren Stevens on 020 7970 4772 or see marketingweek.awards@centaur.co.uk.
The deadline for Marketing Week Effectiveness Awards nominations will be June 14. For further information, contact Lauren Stevens on 020 7970 4772 or see marketingweek.awards@centaur.co.uk.
Speedo is repositioning itself for a lifestyle audience with a new campaign bringing back its Aussie roots.
Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
In a world where some businesses struggle to agree what they mean by marketing, how are brands defining excellence and who is holding teams to account?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.