Leagas Delaney triumphs in Ferrero Rocher Euro pitch

Ferrero, the Italian confectionery manufacturer, is understood to have appointed Leagas Delaney to handle pan-European advertising for the flagship Ferrero Rocher brand. The account is thought be worth about &£5m.

Leagas pitched against a number of undisclosed agencies to win the business, thought to cover countries that do not have a retained agency (MW March 30). It is expected to handle the business through its Italian office. The appointment does not affect the UK account handled by WCRS.

It is not known if the company’s internal agency, Pubbliregia, which was believed to be the incumbent, pitched for the business. It created the long-running 1980s ambassador’s party campaign.

The new appointment follows a number of changes to UK market arrangements. Last year, Ferrero appointed Clemmow Hornby Inge to handle the &£4m Kinder Bueno account. It also works with WCRS on Ferrero Rocher and Tic Tacs, and with Nitro on Giotto, the adult biscuit brand.

Ferrero has been seeking to build its share of the UK market through its Kinder brand over the past year. It has boosted the portfolio with the launch of Happy Hippo and Kinder Country.

Earlier this year, it launched a new brand icon, Mama Kinder, to support the launch of Happy Hippo Cocoa Cream.

The campaign, created by WCRS, was intended to create “emotional equity” with mothers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here