The World Cup offers many opportunities for marketers to produce spurious football-related promotions. The Diary applauds Subway for its “sandwich of two halves”, for example. However, for shameless bandwagonning, Asda takes some beating. It has given its chickens football-related names, so now you can tuck into David Peck-ham. The PR blurb also features tortuous England squad puns from Hen Goran Eriksson and Theo Wal-cock to Frank Flap-hard and, worryingly for a free range chicken, Michael Crow-en.