Abbott Mead Vickers.
Abbott Mead Vickers. BBDO has created a campaign for the launch of BT’s “home hub” broadband offer, BT Total Broadband. The campaign features the strapline “Today. Tomorrow. BT Total Broadband.”
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From budgets getting tighter to making any investment as effective as it can be, it’s been a busy week. Here is my take.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
This year’s entrants were challenged to focus on a misrepresented part of the LGBTQIA+ community, with the winning campaign intended to “alleviate hostility” faced by the trans community.
A mixture of artificial intelligence and human ingenuity represents a path to future growth, says Coke’s European CMO Javier Meza.