AG Barr gives classic range repackaging task to Stand

AG Barr has appointed Glasgow-based design agency Stand to revamp the packaging for its Barr Soft Drinks classic flavours range, a business worth &£20m.

The 16 flavoured drinks, including Cola, Ginger Beer, Lemonade, American Cream Soda and Limeade, are sold in returnable glass bottles, which retail at 80p but earn the consumer 20p per bottle when returned to the shop where it was purchased.

This serves as the focus of a new outdoor marketing campaign which uses the strapline “Scotland raise your glass”. The campaign has no end date planned and will run alongside all other AG Barr advertising.

Billboards and posters on the side of AG Barr’s bottle delivery trucks aim to evoke consumers’ childhood memories and also make them feel good about benefiting the environment by recycling.

Stand won the business of refreshing the packaging after a pitch against seven other design agencies. The agency worked with Leithal Thinking, the strategic planning arm of the Leith Agency on its proposal, and will continue the partnership throughout the project.

The brief is to produce a design that retains the history of the brand while delivering improved differentiation across the variants and maximising “shelf standout”, according to AG Barr commercial director Jonathan Kemp.

AG Barr is close to naming a replacement for marketing manager Nigel Dugdale, who left earlier this year. Dugdale’s replacement will report to Kemp.

Barr Soft Drinks recently purchased leading Scottish water brand Strathmore Spring Water, the second water brand in its portfolio after Findlays Natural Mineral Water.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here