Advertisers need to take a broader approach to using radio, according to research from the Radio Advertising Bureau (RAB), which shows that digital listening platforms are growing their share of radio audiences.
Former First Direct and HSBC marketing chief Peter Simpson has slammed the direct marketing industry for not living up to its potential. Simpson, who helped launch First Direct and spent 13 years as the 24-hour bank’s commercial director, is joining direct marketing specialist Data Lateral as chairman. But despite calling DM his “first love”, he […]
Campina is launching a multi-million pound national advertising campaign for its Yazoo flavoured milkshakes, building on its “milk your imagination” promotion. It involves a number of executions calling on children to campaign against “imagination neglect”. A cinema ad starts this Friday, and will run for three months alongside children’s summer blockbuster movies. It features Ed-wood, […]
Barclays has lost one of its top, and longest-serving, marketers – commercial director Bruce Kelsall, who has left the bank without a job to go to. His role has been axed, and his responsibilities have been taken by Matt Hammerstein, who assum
BT head of brand experience Jan Gooding is leaving the company after three years to join brand and marketing consultancy Antennae.
HSBC and Lloyds TSB are unveiling their latest graduate services ahead of the new academic year in September, in an attempt to attract student accounts through free gifts and promotions.
Borders, the books, music and film retailer, is searching for a top UK marketer after the departure of Cathy Ferrier.
Ford Motor Company is setting up a centre to spearhead the development of hybrid vehicles.
Retailers face a rebuff to their demands for an extension to Sunday trading hours. The Government is expected to make a statement blocking moves by retailers, after it found no consensus among traders.
PepsiCo’s former UK president Martin Glenn is understood to be front-ing a consortium involved in the &£1bn auction for Unilever’s Birds Eye range. Glenn is spearheading a group of private equity firms.
Thames Water will not be fined by industry regulator Ofwat after missing its leak reduction targets for the third year in a row. However, Thames has been ordered to invest &£150m of shareholders’ money to stop future leaks.
Ofgem’s calls for the energy supply industry to set up an ombudsman service to rule on disputed bills have resulted in the creation of an Energy Supply Ombudsman service, able to settle disputes and award customers compensation of up to &£5,000.
The Government is set to unveil a new body following its decision to axe the Meat and Livestock Commission. The MLC, along with other councils including British Potato, Milk Development, Horticultural Development and Home Grown Cereals, will be brought under one umbrella in April 2008.
Renault and Nissan are in talks with troubled General Motors about a three-way alliance that could see the Franco-Japanese partners take a 20% stake in the US group, the world’s biggest car maker.
Graham Bryce, former managing director of the Xfm, Choice FM and Capital Gold radio networks, has been named senior vice-president of SBS Radio Group, which operates radio networks and individual stations in eight European countries. Bryce left GCap Media, the group formed by the merger of Capital and GWR, last October.