Indesit reviews £30m European media business
Marketing WeekIndesit is reviewing its £30m European media business.
Indesit is reviewing its £30m European media business.
Carat, OMD, Media Planning Group and an agency from Group M will compete for Danone’s consolidated UK media account, worth about &£33m. The pitch, due to take place in September, is part of Danone’s &£300m global media review.
Alliance & Leicester is reviewing its £30m UK media planning and buying business with a view to consolidating the account into one agency.
Media regulator Ofcom has been urged to hand over its consultation on the future of food and drink advertising to children to an independent adviser. Broadcast lobby group Public Voice believes the watchdog will otherwise become embroiled in a bitter battle between campaigners proposing stringent rules and broadcasters safeguarding both commercial and public service interests. […]
ITV is launching its biggest campaign to date for prime-time soap Emmerdale as the broadcaster follows a strategy to spend more marketing money promoting fewer key shows. Activity for Emmerdale breaks on Friday and will encompass on-air promotion spots across ITV, press, poster and radio work. It has been created by the broadcaster’s in-house promotions […]
Royal Mail is launching its biggest marketing campaign to date to explain its new Pricing in Proportion system. The &£10m integrated campaign includes a door-drop to every UK address – both business and consumer – and television ads voiced by actor Kevin Whatley. The ads, created by Abbott Mead Vickers.BBDO, will run for six weeks […]
The Royal Society for the Protection of Birds (RSPB) is to become the first UK charity to sponsor a TV series, after signing a deal with BSkyB.
Vodafone has signed up as headline sponsor of the Summer Series music concerts at Somerset House. The deal adds to the mobile operator’s burgeoning portfolio of musical events that also includes its TBA series, which culminates in the UK’s first live music awards, taking place in October. The awards show will feature performances from a […]
Media Steps, an outdoor media specialist set up to sell ad space on stairways in train stations and sports stadia around the UK, has sold its business for £1 this week after putting up the “for sale” sign (MW last week). It listed on the stock
Guardian Newspapers is launching a monthly magazine this autumn aimed at The Guardian and Observer readers in North America, Europe and Australia.
Media Steps, the failed outdoor advertising specialist, has sold its two operating businesses for £1, marking the end of its efforts to sell ad space on steps in train stations and sports stadiums.
Adwalker, the “wearable media” specialist, is in talks about collaborating with a number of major outdoor advertising groups.
PartyGaming, the online gambling firm, is looking for a new agency to work on its affiliate marketing account – one of the largest in the world and responsible for &£155m of its revenues last year. The company, which owns the PartyPoker site as well as a number of sister sites for casino and bingo, has […]
Singer-songwriter Lily Allen has launched a mobile loyalty scheme, as digital activity is ramped up to coincide with the release of her debut single for Parlophone this week. Parlophone claims the loyalty scheme for Allen’s mobile WAP site is a UK first. Fans will earn points by viewing content on-site, uploading their own photos or […]
Dare Digital was brought in to communicate the launch of the new service. It has produced a series of banner ads for the site, and an interactive online demonstration to illustrate the benefits of the new website and the practice of online ban