The Internet Advertising Bureau (IAB) has launched a cross-media research initiative to test the effectiveness of brand advertising online. The research, which is being conducted with agency Carat Insight, is focused on car advertising, one of the largest sectors online. “We know online is number one when it comes to direct response but there is […]
Cheapflights.co.uk is to offer free advertising to travel companies in its weekly e-mail newsletter.
David Benady’s article on advertising agency chief executives (MW June 29) highlights a US import – the expectation that these people need to be charismatic leaders as well as producing City-pleasing profits. But, this is only half the story. Good agencies need to operate functionally if responsibility is ever going to extend beyond the chief’s […]
I read David’s Benady’s assertion that “sales promotions can be risky” (‘Tied up in knots’, MW June 22) with interest, expecting a review of all the campaigns that have failed over the years. But the only real example cited (other than the ubiquitous Hoover and shaky example of the Connexions Card) was Kit Kat, which […]
Regarding your article about selling renewables (MW June 29), we recently used our (locally well-known and respected) brand to promote solar thermal energy systems by way of a billing insert.
Is the printed newspaper really moribund? Looking at the revolutionary impact of Oh Yeon Ho we might be tempted to think so. Oh, a former magazine journalist sickened by what he saw as the conservative bias of the South Korean media, decided t
If the BBC really wants to save a bit of money, it could start with its annual report and accounts. Every year, it seems, people are interested in just one page – the one containing the management salaries and bonuses.
The world of marketing has never been tougher: every pillar of certainty seems to be under threat in this new, hyper-competitive digital age.
According to a report by KPMG and the AEO, the conferences and exhibitions industry is booming; contributing £9.3bn to the UK economy and supporting around 137,000 jobs. To maintain this industry success, it is essential to ensure events are e
One does not need to be a friend of officialdom or an admirer of our judges to feel a pang of sympathy for the presiding judge of Gloucester Court and the county’s local trading standards officer, both of whom have had placed before them a can
One of Google’s UK employees was at a job interview recently and when asked why he wanted to leave, replied that Google doesn’t know anything about search. It is a curious thing to say about a company synonymous with online search services, bu
Sport England’s appointment of Jane Clarke to head its marketing and communications department (MW last week) comes as sports councils, governing bodies and sports marketing agencies gear up for the greatest marketing opportunity any of them w
Sega, one of the oldest brands in video games, is rolling out a global advertising campaign in an attempt to reposition itself as one of the world’s top games publishers. In recent years the brand has struggled, having moved out of console man
Music is an incredibly powerful communication channel, perhaps the most powerful that marketers have at their day-to-day disposal.
The Portman Group chief executive Jean Coussins is to leave after a decade at the drinks industry body, following the creation of the new independent charitable Drinkaware Trust, which is aimed at changing the UK’s drinking culture.