Otto, the company behind mail-order houses Grattan and Freemans, has appointed digital marketing agency Cheeze to manage the digital marketing strategy for its new online business Duck.co.uk. Duck launched last month selling electrical goods. Otto is spending the entire marketing budget for the new site on online activity, in what it describes as “a substantial […]
iTagg, the mobile marketing company, is to launch keywords on MMS shortcodes, which it claims is a first for the UK. Previously only plain text message campaigns could use keywords. Advertisers will be able to run inbound text, MMS picture and video campaigns on a single shortcode. The company says the cost of MMS campaigns […]
Themutual.
Code, the Manchester-based digital agency, has been hired by paint company Akzo Nobel to relaunch the site for Crown Paint and develop the first site for its Berger brand. Code will also design a business site aimed at retailers, and has developed a microsite and online marketing campaign to support Crown Colour Week.
Cello Group, the marketing services group, is taking a controlling stake in Oomph, a digital marketing consultancy. Cello is buying 50.1% of Oomph for &£150,000. The remaining 49.9% is subject to a put option by the sellers for up to &£1.5m. Oomph’s clients include Cox & Kings, Cotswold Outdoor and Bristol & West.
The idea of middle-aged executives desperately hanging out with the kids and dropping “mad flavas” is frankly an appalling one, after all the Diary doesn’t want people muscling in on its territory.
The Diary has no intention of lingering over this, but thought it worth pointing out that once again Marketing Week was ahead of the game with this cover from September last year. The image has an eerie familiarity about it, don’t you think?
In a revelation that could set gender relations back several decades, ad agency Golley Slater claims to have discovered the real reason more women than ever have been following the World Cup/ sexual chemistry. The agency hired “sex-pert” Flic Everett to help its client, Direct TVs, increase sales during the tournament. According to Golley Slater’s […]
Many thanks to everyone who came up with caption ideas for the delightful picture of Big Brother contestant Aisleyne and everyone’s favourite marketer Sir Richard Branson, which first saw the light of day on the diary page two weeks ago. It gives the Diary a much needed excuse to reprint the picture of young Ms […]
Rare are the nights the Diary spends sleeping on the cold hard pavements of west London. But that’s not to say it has never happened. There was one fateful occasion when, after a night of Bacchanalian revelry among a company of nymphs at a themed hostelry near Temple, the Diary hopped aboard entirely the wrong […]
Perhaps startled by a close encounter with a giant soya bean, top broadcaster Vanessa Feltz put in a bravura performance in the CNBC hospitality tent at Wimbledon last week.
Following your article”Tied up in knots” (MW June 22), I would like to draw your attention to the fact that not only did Hoover disregard professional advice from the sales promotion industry, but it went on to ignore advice from the promotion
I read the article on the over-50s and the internet (MW June 29) with great interest, being “over the hill” myself, at 54 . Oh, for those dim and distant days when I was in my 40s and you could buy a pint of beer, have a fish and chip supper and still have change […]
I am writing in response to Caroline Parry’s article “Major Cadbury launch in disarray after Dairy Milk salmonella recall” (MW June 29). I was shocked to think that such a household name as Cadbury had been aware of the contamination since January, but had kept this information from the Food Standards Agency and the public. […]
Torin Douglas made a valid comment in his article on television viewing (MW June 29). There is a great deal of talk about viewing TV on PCs, mobile phones etc, but sales of TVs and set-top boxes are booming. In the past year, over 6.7 million TVs were sold, twice the level of ten years […]