Yamaha announces Rossi clothing range

Yamaha, the world’s second-biggest motorcycle manufacturer, is launching a clothing and accessories range to capitalise on the popularity of its MotoGP team rider Valentino Rossi.

The product range – which includes t-shirts, sweatshirts, baseball caps and backpacks for men, women and children – is called the Vale Collection and features the five-time world champion’s racing number and signature. The limited edition collection is available from Yamaha dealers and items cost between £6.49 and £49.99.

The move follows a similar launch by the iconic motorcycle manufacturer Harley-Davidson at the end of 2005 (MW October 27, 2005). The company, which has sold branded products in the US for more than 20 years, signed a licensing deal with The Beanstalk Group to launch a range of toys and a children’s clothing line to boost the brand’s appeal with younger consumers.

Rossi is MotoGP’s highest profile rider and he has been linked with a move to Formula One in the past. He is contracted to Yamaha for the coming MotoGP season but it emerged at the end of last year that World Rally Championship (WRC) team Prodrive wants to offer him a full-time drive in WRC.

Earlier this year, Yamaha underwent a restructure and has been split into eight divisions – one of which is marketing operations. President and representative director of brand promotion Takashi Kajikawa has also been made chief general manager of motorcycle headquarters alongside his brand responsibilities.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here