Month: January 2007

Kia replaces UK chief

Marketing Week

Kia Motors (UK) president Byong Kwang Jang has left after less than a year to return to South Korea. He has been replaced by Sun Young Kim, who also takes on the title of chief executive. Kim joins from Hyundai Mobis in South Korea, where he was vice-president of the international business division. He says: […]

Assessing the Costa Coffee Brand

Marketing Week

Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.

Langdon’s DMG snaps up Cheeze

Marketing Week

Digital Marketing Group, the AIM-listed marketing services group headed by Ben Langdon, has spent at least £24m on buying fast-growing digital media planning and buying agency Cheeze and data analysis consultancy Alphanumeric Group, which trades under the name Jaywing. DMG is paying £6m in cash and another £3.5m in shares for Cheeze, which was set […]

P&G relaunches Pantene

Marketing Week

Procter & Gamble (P&G) is relaunching its Pantene haircare brand. The range, which is the UK’s best-selling brand, is being redesigned. It has been given a new look, product formulations have been improved and the range has been extended…

MBlox appoints chief marketer

Marketing Week

MBlox, the mobile transaction network, has appointed Steve Livingston as chief marketing officer. He takes over the role immediately. Livingston will be responsible for developing the company’s presence in the US, Europe and Southeast Asia and also raising its profile in the industry. He joins the company from mobile and internet company Bytemobile, where he […]

Buy and fly! launches branded credit card

Marketing Week

Irish reward scheme buy and fly! is launching a branded credit card, which will offer users extra points for using the card. The card, which is being launched with MBNA Europe Bank, will give cardholders one buy and fly! point for every 10 Euros spent along with an additional 500 points when they make their first […]

Gap brings Banana Republic to UK

Marketing Week

Fashion retailer Gap is launching US clothing brand Banana Republic in the UK. San Francisco-based retailer Gap, which also owns Army & Navy, has never launched the brand in the UK despite its success in the US and other parts of the world. Gap Europe president Stephen Sunnucks yesterday confirmed Banana Republic would launch in […]

DDB promotes Morris to European role

Marketing Week

Richard Morris, DDB London’s business development director, has been promoted to regional director for DDB Europe. He will take over the role on February 5. Morris, who will report to DDB Europe president Michael Bray, has a brief to develop DDB from traditional new business sources and other areas such as content, alliances and new […]

Refresh Mobile marketer leaves after less than a year

Marketing Week

Elaine Devereux, the marketing director of mobile magazine publisher Refresh Mobile, is leaving after less than a year in the role to set up her own company. Refresh, the company behind “mobizines”, appointed former T-Mobile executive Devereux as its first marketing and brands director last year (MW February 9, 2006). It is now looking for […]

Woolworths launches online travel website

Marketing Week

Woolworths has launched an online travel website selling discount holidays, flights and hotel rooms. The website will take on established competitors like expedia.co.uk by offering savings of up to 60% on hotels and flights from major carriers and special deals on family holidays from tour operators. The high street retailer has teamed up with travel […]