Feeding your conscience
Marketing WeekAfter Tesco set out it ethical trading plans last week, counting the carbon cost of food could become as normal as totting up the carbs – and more shoppers have the money and mind to buy ethically.
After Tesco set out it ethical trading plans last week, counting the carbon cost of food could become as normal as totting up the carbs – and more shoppers have the money and mind to buy ethically.
Once behind the wheel, drivers are impressed with Hyundai cars, the problem is getting them in the door – hence a major campaign in presenting the marque’s quality credentials. By Robert Lester.
Live experiential events are becoming a more focused and established part of the marketing mix in a world where brands want results and consumers want more than a message. By Jo-Anne Flack.
Although wintry weather has finally made it to the UK, it is the time of year when consumers’ thoughts turn to sunnier climes and people look to book their holidays – and even pick up some bargains in the January sales. In the past year, we have repeatedly heard observers sound the death knell for […]
Perhaps the most interesting aspect of the TradeDoubler/AOL deal was that the initial $900m (£457m) bid was deemed to be undervalued – a reflection of the perceived strength of the company, the market and the concept. TradeDoubler is undoubtedly impressive – it started out with significant funding and the added benefits of remaining private while […]
These have been eventful months for the Time Warner/AOL/Advertising.com stable.
The phenomenon of user-generated content is making waves in the telecoms sector and marketers are keen to take advantage of it, says Robert Lester
Mobile advertising specialist Commercial Messaging is launching a mobile marketing product that will enable marketers to easily create, send and monitor visual SMS-based ad campaigns. Clients can use the application tool, called MessageMore, to create a visual-based SMS campaign, incorporating company logo and font based on easy-to-use templates. MessageMore offers a step-by-step guide to uploading […]
Recently launched Imagini Research is introducing a product, Imagini Friends, that helps users to search out like-minded individuals by gauging their reaction to images to determine their personal profiles. Users respond to statements, such as “My idea of love is…” or “My biggest vice is…” by clicking on an image they think best represents their […]
Google looks to be stepping up its efforts against rival Microsoft once again as rumours abound that search giant Google is in talks to snap up in-game advertising company Adscape Media. While the acquisition remains little more than rumour at the moment, it would not be an unexpected move. Adscape has made no secret of […]
When Rupert Murdoch and Google entered the world of social networks and user-generated content (UGC) with their acquisitions of MySpace and YouTube respectively, many wondered whether these bold and expensive moves would prove a folly. The answer is a resounding “No”. At this year’s Marketing Week Interactive conference, which attracted speakers ranging from marketing heavyweights, […]
Another engaging and innovative microsite for Mercedes sees Agency Republic win this month’s IAB Creative Showcase Award, sponsored by Microsoft Digital Advertising Solutions. The Mercedes-Benz new R-Class microsite was developed to allow consumers to engage with the car in an inspirational manner, rather than simply describe its features and functions and expect consumers to gauge […]
It was another star-studded year for Great Britain at the latest Epica creative advertising awards, with UK-based agencies collecting 15 first prizes. However, it was Dutch and UK agencies Wieden & Kennedy that produced some of the most outstanding work. By Stuart Smith.
In an extraordinary attack upon Daily Mail editor Paul Dacre, the director-general of the BBC Mark Thompson has roundly condemned the “cultural fascism” of the newspapers he controls – according to a draft speech that has come into our hands. He accuses the Mail, the Mail on Sunday and the Evening Standard of peddling a […]
There is a mass market to be had in user-generated content for those brands brave enough to overturn the principal tenets of ‘broadcasting’.