EMAP hunts ‘loud’ marketer to head new integrated operations

EMAP Consumer Media (ECM) is seeking a chief marketing officer to
oversee marketing across its magazine, radio, TV and online brands. The
appointment is part of a move to integrate marketing efforts across the
division.

The newly created role will r…

EMAP Consumer Media (ECM) is seeking a chief marketing officer to oversee marketing across its magazine, radio, TV and online brands. The appointment is part of a move to integrate marketing efforts across the division.

The newly created role will report to ECM chief executive Paul Keenan and it is thought he or she will be responsible for the entire marketing budget as well as developing new business and products.

The media company says it is seeking a “loud and significant” marketing director to take on the role of bringing the group’s branded channels closer together. It is hoping to make the appointment within the next three to six months.

EMAP has created the role as part of its effort to focus on brands rather than platforms (MW March 1). The company is creating brand-led profit and loss centres as part of the restructure, which followed a third profits warning from the company earlier this year.

The changes are expected to lead to some redundancies particularly across the magazine division.

EMAP is in a 90-day consultation period with some staff about their future at the company.

The company has been moving towards a decentralised marketing structure since the departure of EMAP Performance group marketing director Malcolm Cox three years ago (MW March 11, 2004).

EMAP Performance, which included radio, music magazines and brand extensions, was transformed into ECM, and marketing was devolved back to individual brands.

ECM communications director Sarah Ewing says the role does not compare to Cox’s role as the EMAP structure has changed since he left the company.

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