Octagon Marketing, a division of the IPG-owned sports marketing and entertainment group, has appointed TDI executive Jane Henley as UK sales director. Henley, who was business group director at the outdoor contractor, will be responsible for generating new business for three areas of Octagon’s operation: property representation, consulting and event management. She has been replaced […]
One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing – but not in the way you think.
Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]