Bassett’s plans new addition to Soft & Chewy vitamin range

Cadbury Schweppes is launching an Omega-3 variant of its Bassett’s Soft & Chewy multi-vitamin pastilles in response to the growing consumer demand for the supplement.

Omega3Cadbury Schweppes is launching an Omega-3 variant of its Bassett’s Soft & Chewy multi-vitamin pastilles in response to the growing consumer demand for the supplement.

The product aims to encourage teenagers to take Omega-3, which plays a role in brain development and is thought to help maintain brain function and increase levels of concentration.

The launch will be supported by a £1.2m advertising campaign, created by Bristol-based Bray Leino. It will include television, press and online campaigns through GMTV’s website, iVillage and Google.

The TV ad, which has been created with Darkside Animation, features an animated hand that makes shapes against non-animated film. It will have the strapline “The deliciously clever way to take Omega-3” and breaks at the end of October.

Bassett’s Soft & Chewy product manager Helen Samways says: “Independent research has identified a gap in the market for an Omega-3 product with added B vitamins for ages 12 and upwards. Teenagers are having to do more school tests and exams so it is vital that levels of concentration, brain development and activity are optimised.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here