Royal Mail reviews advertising and direct marketing accounts

Royal Mail has called a statutory review of its £40m advertising and direct marketing accounts. Incumbent agencies Abbott Mead Vickers.BBDO and Proximity will repitch for the business.

Royal Mail has called a statutory review of its £40m advertising and direct marketing accounts. It is thought that incumbents Abbott Mead Vickers.BBDO and Proximity will repitch for the business.

The review will be led by the Royal Mail’s director of brand marketing Tom Hings and also includes the company’s brand strategy account, which is held by Wolff Olins. It comes amid a series of strikes by the Communication Workers Union which have crippled the UK’s postal service.

Royal Mail’s media account, which was won by OMD earlier this year, is unaffected by the review. Earlier this year, Royal Mail-owned brand the Post Office appointed Mother to handle its advertising business just a year after reappointing incumbent Publicis following a statutory review.

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