Interactive Viewpoints October 2007

ONLINE SHOULD BE INTEGRAL PART OF MIX :

There can be few in the industry who would disagree that the internet has revolutionised modern marketing. A seismic shift has taken place, with the power unequivocally driven by consumers with Web 2.0 technologies, from blogs to social networks, pushing that change onwards at a relentless pace.

Nathalie Kilby,
Associate Editor, Marketing Week

Interactive%20Viewpoints%20120Insights from leading experts on interactive markerting. Marketing Week presents eight viewpoint by some of the industry’s most experienced actors.

Search Advertising: In search of an edge
Advertising Campaigns: A place in history
Digital Communication: More response-ability
Consumer Research: Searching Targets
Online Behaviour: Study decisions not sites
Affiliate Marketing: Amateurs’ dramatic change
Mobile Marketing: Maximum Mobility
Search Results: Brands in the blender

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here