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London Mayor Ken Livingstone has hit out at Associated Newspapers and News International for their “pitiful” efforts to clean up the waste caused by their afternoon freesheets. He made the comment in his monthly question time. The Major was responding to questions about whether the newspaper groups’ strategy to buy and manage recycling bins had […]
DSG International, the retail group that owns Currys and PC World, has been hit by falling sales of laptops and white goods. Its poor performance has fuelled concerns that the UK is facing a consumer slowdown. The retailer has reported a 25% drop in underlying pre-tax profits for the 24 weeks to October 13. It […]
Clive Humby, the co-founder of Dunhumby, the company behind Tesco Clubcard, has urged the travel industry to learn from the retailer’s collection and use of data about customers.
Oranges marketing procurement chief Nicholas Robert is leaving the company to join Coca-Cola. It is not known what role he will take at Coke but it is thought to be a senior position in the procurement department.
Broadcasters have agreed to work together to restore public trust in the industry, following a summit held by media regulator Ofcom and the BBC Trust this week. The agreement follows allegations of television trickery and phone-in abuses which have led to fines from Ofcom and premium rate services regulator Icstis. Channel 4 chief executive Andy […]
Car retailers are wasting £37m a year on online advertising, according to used car website fish4cars. It claims poor quality ads with no pictures cost 17m in wasted advertising spend, while ads lacking basic details such as colour or number of doors cost a further £20m.
O2 is looking to ramp up its offering in areas such as mobile advertising and internet protocol television (IPTV) by investing in entrepreneurial companies as part of a new venture capital programme. The initiative will see O2 parent company Telefonica make “strategic investments” in small, specialist businesses in three different sectors: mobile, fixed line (including […]
Sony Ericsson is thought to be close to sealing a sponsorship deal with the UEFA Champions League, marking its first move into football. The handset manufacturer is understood to have been in talks with TEAM, UEFA’s rights-selling agency, about becoming the official mobile partner of the Champions League. Insiders say that this would only be […]
Glue London has won this month’s Interactive Advertising Bureau’s Creative Showcase Award, in association with MDAS, for its latest work for Virgin Trains. The campaign was in response to a “greener travel” brief and also based on statistics that show how environmentally friendly train travel is compared to planes and cars. Glue based its campaign […]
Pritt, the Henkel-owned glue brand, is targeting mums and children with a new range of coloured glue sticks ahead of a brand revamp early next year. Rainbow Pritt Sticks launch early next month, and will be sold in multi-coloured packs of four, containing yellow, blue, red and green glue sticks. Henkel is planning a major […]
Interest in social media is phenomenal. Little wonder, as millions of people are interacting like never before. And advertisers are eager to be part of this space, whether it’s via brand pages on Facebook, ad-funded blogs or ad-funded music downloads on MySpace.Read More… Click here to read Social Media: 2007 Online Click here to read […]
The UK has more than 7,000 museums, theme parks, gardens, zoos and other attractions. All are using different parts of the media mix to increase visitor numbers, but which channels work best?
Esure’s quirky ads set a trend in the insurance sector, but the brand is now responding to the rise of price comparison websites by sponsoring ITV weather. Jonathan Harwood reports
Sales of Camelot’s Olympic fundraising game Dream Number have fallen by a third since it launched last year, calling into question the ability of the National Lottery to raise £2.2bn to fund the 2012 games. Dream Number was launched in July 2006 to replace the underperforming Lotto Extra game. All good cause funds from each […]