Christmas retail sales hit three-year slump

Retailers have suffered the lowest Christmas sales growth in three years, according to figures from the British Retail Consortium (BRC). The figures come as retailers, including Currys and Land of Leather, announce profits warnings.

Retailers have suffered the lowest Christmas sales growth in three years according to figures from the British Retail Consortium (BRC). The figures come as retailers, including Currys and Land of Leather, announce profits warnings.

The figures show that UK retail sales rose just 0.3% between December 2006 and December 2007, the worst performance over Christmas since 2004.

Helen Dickinson, head of retail at accountancy firm KPMG, says: “Sales did grow in December but, as the worst performance since March 2006, growth can only be described as weak. In the lead-up to Christmas there were huge daily swings as shoppers replaced even spending patters with a smaller number of bargain-hunting ‘big swoops’.”

Sales of health and beauty products and furniture were among those worse hit over Christmas, according to the figures.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here