Play.com launches Apple iTunes rival

Online music retailer Play.com is launching a music download service to challenge the dominance of Apple-owned iTunes. Play.com says PlayDigital will sell tracks cheaper than its rival and also offer digital tracks and albums free from Digital Rights Management (DRM).

Play.com has partnered with record label EMI and a number of larger independent labels and distributors, including Vital and Pinaccle. It says it has “millions” of tracks available for download and anticipates further growth over the next six months as more deals with labels are brokered.

It says that because songs are DRM-free they will work on any MP3 player and music management applications. It also allows file-sharing between music players.

Tracks in the top 100 will be available for 65p per track compared to iTunes’ 79p per track. Albums on PlayDigital will be available from £4.65. Play.com say albums in the top 100 will be available for download £1.00 cheaper than iTunes.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here