Vizeum wins 12m cruise brands account

Vizeum has won the 12m media planning account for Carnival Group Cruises, parent company of P&O Cruises. The appointment follows a pitch against incumbent Starcom, Carat, MindShare and Rocket.

Vizeum has won the £12m media planning account for Carnival Group Cruises, parent company of P&O Cruises. The appointment follows a pitch against incumbent Starcom, Carat, MindShare and Rocket.

Aegis-owned Vizeum will also work across Carnival brands including Cunard, Ocean Village and Princess Cruises. The review was overseen by media auditing company Fairbrother Lenz Eley and Philip Price, P&O Cruises head of brand marketing.

Vizeum’s success follows the reappointment of Miles Calcraft Briginshaw Duffy to the £7m advertising business for P&O Cruises. MCBD pitched against Red Brick Road, TBWA/London and Adam & Eve.

Carnival Cruises offers holidays to 90 destinations across Africa, Asia, South and Central America, the Middle East and Europe. It also offers round the world voyages, and its fleet includes the Aurora and Orianna liners.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here