The winners of the inaugural Marketing Week Engage Awards have been revealed amid a shower of champagne corks and streamers.
The trophies were presented to the winners at a lavish ceremony at the Grosvenor House Hotel, hosted by Radio 2 breakfast show host Chris Evans, on Tuesday (18 May).
The winners in each category underwent a rigorous judging process and the entries were given the closest scrutiny by a number of top-ranking marketing experts. With a record number of entries submitted across the board, those shortlisted and the eventual winners can congratulate themselves for producing entries of the highest calibre.
Brands that partied hard in celebration on the night included O2, which netted Brand Innovator of the Year, and Compare- themarket.com, which snatched Brand of the Year (aided by a certain meerkat). Others raising the roof with their cheers included Walkers, Audi UK and the Department of Health.
The hard-fought Agency of the Year award went to VCCP for its work for clients including Comparethemarket.com, while a glittering career must surely await our first Rising Star, Gemma Howells, once of Innocent Drinks and now plying her trade at Mars.
See next week’s issue for fuller details about what made the winning entries stand head and shoulders above the competition and for pictures from the stunning event.
Winners by category
Automotive – Audi UK for Audi Q5 launch campaign
Business to Business – PayPal for Unwelcome campaign
Charity and Voluntary Sector – Yorkshire Tea for Wallace & Gromit’s Great British Tea
Financial – Britannia for the 2009 merger campaign
FMCG – Walkers for “Do us a flavour” campaign
Media -Walt Disney Studio for Up campaign
Public Sector – Ministry of Defence Army for “Start Thinking Soldier” campaign
Retail – Waitrose for “essential Waitrose” campaign
Telecommunication & IT – T-Mobile for T-Mobile Dance campaign
Travel & Leisure – Nike for Show Your Five campaign
Utilities – Npower for Climate Cops – the “no power hour” campaign
Advertising – Department of Health for Change4Life
CRM/loyalty – HMV UK for purehmv rewards scheme
Data-driven marketing – Bank of America Europe Card Services (MBNA)
Digital – COI/DCSF for Thmnls interactive mobile drama
Direct marketing – Department of Health for Change4life
Market Research – Microsoft for Microsoft Technical Audience Segmentation
In-store – Lacoste for Lacoste Colour DNA
PR – Tourism Queensland for Tourism Queensland’s “Best job in the world”
Sales Promotion – Compeed for Blister Plasters and Club Nights
Agency of the Year – VCCP
Brand Innovator of the Year – O2 for O2 Money
Brand of the Year – Comparethemarket.com
Marketing Services Provider of the Year – National Schools Partnership
Rising Star – Gemma Howells