The Secret Marketer has an exhausting week


I am flat out at the moment and the last thing I need is a diary full of agency Christmas parties. Call me Scrooge, but gone are the days when I could pack in back-to-back festive fun while creating the illusion of staying on top of the day job. I must be getting old or maybe I have grown up. Maybe both.

Either way, my marketing life is nowhere near as much fun as when I was a Duracell bunny-powered assistant brand manager. Way back then, I would never turn down any form of agency sponsored festive fun, frightened that I might be missing out or damaging my career prospects by not putting in an appearance.

Looking back, the agencies were incredibly generous and their hospitality was the closest thing I ever got to the high life when I was in my early 20s.

Indeed, I remember my flatmates who were training in law, accountancy and other more serious pursuits, were constantly jealous and often bemused by my sponsored social life. Anyway, enough nostalgia for one column. I really must get out more.

“My flatmates were jealous and bemused by my sponsored social life”

On the subject of assistant brand managers, I am on the look-out for one at the moment and have spent an inordinate amount of time this week doing first round interviews. It is completely knackering. All the decent candidates already have a job and understandably are only available for interview at the start or end of day.

My alarm clock has rarely been troubled this early as I put in some serious shifts during the coldest week of the year – so far. I do hope that Santa brings me a digital radio alarm clock for Christmas as the current model has been with me since I myself was an ABM. Sadly, it does not qualify as vintage retro cool.

Still, what a joy it has been waking up at 6am this week to live commentary of the Ashes. I do hope that there are some Aussie applicants for my ABM role because this will make the interview process so much more fun. I shall have to sneak those comments in as I meet and greet the candidates in reception, as there will be a formal reprimand from my politically correct HR colleague if I am not careful.

So finally this week, football isn’t coming home. Bah, humbug! Any budding young marketers boasting an internship working for FIFA in Zurich need not send me their CV. I’m sure that there will be plenty of opportunities for career enhancement in Russia.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here