Video viewpoint: What next for News International and its advertisers?
Marketing Week reporter Lara O’Reilly gives us her view
https://www.youtube.com/watch?v=n1zWXlA4gNM
Marketing Week reporter Lara O’Reilly gives us her view
https://www.youtube.com/watch?v=n1zWXlA4gNM
Facebook needs to continue being useful. If it stops being useful, it will quickly shed users and, ahead of an expected stock market flotation, value. A small but significant percentage of people I speak to say they are sick of Facebook. Some friends have even removed their profiles from the social networking site while others […]
The Co-operative has topped a list of brands that have been called on to boycott advertising in the News of the World, a title that could have contributed to its u-turn on advertising with the Sunday tabloid.
Tesco is launching what it claims is the first retail customer magazine in China as part of is expansion in the region.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?