The agency already handles the airline’s UK advertising and created the 25th anniversary campaign set on the launch day in 1984 and soundtracked by Frankie Goes To Hollywood’s song ‘Relax’.
GyroHSR and OMD have also been appointed to handle Virgin Atlantic’s below-the-line work and media buying on a global basis.
Paul Dickinson, sales & marketing director for Virgin Atlantic, says: “We have conducted a thorough review of our global advertising needs and concluded that Rainey Kelly Campbell Roalfe/Y&R and its affiliates will continue to help build our global brand consistency.
“We have been very well supported by local agencies around the world for some years but believe the time is right to focus our strategy as we plan for a new phase of growth.”
Richard Exon, CEO of RKCR/Y&R, says: “The opportunity for us to extend our remit globally is a fantastic endorsement of our relationship with Virgin Atlantic. We look forward to doing more standout creative work for the world’s most dynamic airline.”