Month: May 2009

Manchester United appoints Finch for membership drive

Marketing Week

Manchester United Football Club has commissioned Liverpool-based integrated agency Finch to develop a promotional campaign for the club’s official membership scheme, One United. The concept will be used to encourage member renewal and acquisition and Finch was tasked with devising a more emotional proposition to highlight the benefits of being an official club member. David […]

St Pancras hands marketing account to Ruby

Marketing Week

St Pancras International has appointed integrated agency Ruby to handle advertising and media planning and buying for the station. St Pancras International was reopened in November 2007 after a huge restoration project and is run by newly established company High Speed One, part of London & Continental railways, which owns the railway between St Pancras […]

BSkyB creates sports marketing role

Marketing Week

In a second appointment, Corin Dimopoulos, whose current role spans both Sky Sports and Sky News, has been promoted into a brand new role, director of cycling, created solely to direct and support Skys ongoing commitment to British Cycling.

Discovery Networks EMEA appoints sales director

Marketing Week

Discovery Networks EMEA has appointed Kathy Toher to the position of director, international advertising sales. She will join from Passionato, a specialist classical music download site that launched in September 2008, where she served as head of advertising sales and promotions. In her new role, she will cover Europe, the Middle East and Africa. Toher […]

A Day in the life of Mike Hope-Milne

Marketing Week

What keeps you busy all day: Spinning an ever-increasing number of plates. What keeps you awake at night: I normally sleep very well, unless I get the seed of an idea in my head late in the day. My mind won’t leave it alone until it has worked it through to all possible conclusions…which can often be just before the alarm goes off at half six.

T-Mobile UK under pressure to sell or merge

Marketing Week

Deutsche Telekom is under pressure from key shareholders to either sell or merge its UK business, T-Mobile, with a rival company. Its finance chief, Timotheus Hoettges, said yesterday at the company’s annual general meeting (April 30) that it may report writedowns of around 1.8bn euros (£bn) for its mobile operation in Britain when it reports […]

Autoglass pitches media account

Marketing Week

Vehicle glass repair and replacement company Autoglass is pitching its media planning and buying business currently held by Universal McCann. The pitch is being overseen by marketing director David Meliveo. He is a former easyJet marketer and joined Autoglass as head of marketing in June 2006. The company was unavailable for comment. At the end […]

Disney acquires nearly 30% stake in Hulu

Marketing Week

Disney has acquired a stake in US online TV platform Hulu, the joint venture between NBC Universal and News Corp. According to reports, Disney is taking nearly a 30% stake in the platform, although financial details have not been disclosed. The deal will also see Disney broadcast full-length episodes of its ABC TV programmes like […]

Research shows women money savvy in recession

Marketing Week

Almost 10% more women are taking care not to overspend in 2009 compared to spring 2008, according to new research from IPC Media. The research, dubbed More Money Matters, found that one in five women say they don’t overspend at all compared to 11% last year. Despite this belt tightening, however, over three quarters (76%) […]

Rolling back the data state

David Reed

It is not often that the Government does something genuinely surprising. But last month it did – by discovering a belief in the individual’s right to privacy. Two announcements suggested a fundamental shift in its view. The first was the decision to cancel the communications database, which had been expected to hold data on all […]

ICO calls for data protection transparency

David Rattray

Ahead of formal consultation on the review of the European Data Protection Directive, outgoing Information Commissioner Richard Thomas set out his own personal views on how to achieve a better data protection environment at a conference of European Privacy and Data Commissioners last month. Thomas called for a focus on regulatory outcomes and the reduction […]

Telco data decision will fuel data warehouse growth

David Rattray

The decision by the Home Office not to pursue a centralised communications database will give a £2 billion spur to data warehouse investment by UK telcos and ISPs. According to Jonathan Saunders, vice president of international operations for data warehouse vendor Dataupia, those same telcos will be looking for cost savings by adopting new cost-effective […]