More than 58% of respondents to the latest Marketingweek.co.uk poll asking whether brands were listening enough to their customers’ concerns said “no”. The question was prompted by Marks & Spencer’s decision to apologise for its controversial bra pricing. The company took out full-page press ads saying it had “boobed” and is underlining the apology with […]
Despite major government efforts, like Change4Life, the majority of people fail to recognise obesity. A study suggests this is an opportunity for brands to step up to the plate. By Joe Fernandez
Beefy and Lamby characters to go as body focuses on its ‘Quality Standard’. By Camille Alarcon
Henderson New Star has appointed Libertine to spearhead the rebrand campaign for the recently merged fund management brand. The appointment follows the 100m acquisition of New Star Asset Management by Henderson Group in January. The agency’s first work for the brand aims to promote the benefits of the combined business by considering how pairings of […]
Bus operator Stagecoach is working with the Government to target teenagers with advice on relationships and sex. Stagecoach is to provide free advertising space for the Government’s “R U Thinking” campaign on more than 2,600 of its buses in a deal brokered by Iris. The government campaign is designed to reassure young people that when […]
A consultancy aimed at helping brands tap into the spending power of the growing over-60s market is launching. The over-60s are predicted to be at the forefront of the economic recovery in the UK as they have the wealth and savings and therefore the spending power that other younger groups, saddled with debt and redundancy, […]
Supermarket’s own title will include interactive features when it goes online By Luan Goldie
Luxury brands are to have a new vehicle for exposure with the launch of Imagine Fashion, a free online and mobile video publication. Imagine Fashion will be devoted to luxury and fashion brands and is set to launch at the end of this year. It has appointed BLM Red, the specialist arm of Arena BLM, […]
Television makeover programme 10 Years Younger has signed up Marks & Spencer, Fake Bake tanning salons and make-up brand Benefit to take part in its first live event.
Nationwide has appointed MPG to handle the media accounts for its regional building society brands, Derbyshire, Cheshire and Dunfermline, without a pitch. It is the first indication that the societies are to invest in their marketing since their acquisition by Nationwide. However, details of any plans are yet to be revealed. The previous incumbents were […]
Consumers are still very concerned about privacy when it comes to the internet. It is a hurdle marketers must overcome
Avon’s ethos of quality products at reasonable prices may strike a chord with consumers
The recession has led to increased sophistication in the direct marketing efforts of the more forward-thinking brands, finds Lucy Fisher
This week I was one of several speakers at an industry conference. Sadly this was not jolly sailing on the Aurora for the Marketing Forum, but a one-day special at a not-so Premier Inn. Am I the only person who is staggered by how many people enrol and pay around a thousand pounds for these […]
Marketing agency TMW is to restructure, dropping its digitalTMW brand.