BBC Worldwide has boosted its global ad sales team as it looks to offer cross-platform sales for the first time. Anne Goodman has joined the BBC’s commercial arm as VP of enablement and trade marketing. She moves from Microsoft where she was director of sales marketing for international markets. Tim Baynes has been appointed director […]
Guardian.co.uk has regained its place as the most visited national newspaper website with 27,324,309 unique visitors in April. The figure is up 2.59% on March and 47.33% year-on-year. Recent months have seen the newspaper website top slot taken by The Sun online and then The Telegraph online. Both these sites have seen traffic fall month […]
Thandie Newton is to be the new face of Martinis stay beautiful campaign devised to encourage a reappraisal of the drink.
The Daily Mail and General Trust media group has reported profits down almost 50% after first-half advertising revenues were hit by the recession. The Daily Mail and Mail on Sunday owner says pre-tax profit for the six months to March 29 slid to £77m, down from £144m a year earlier. Revenues across the group fell […]
Williams Formula 1 team has appointed Adam & Eve to handle brand consultancy as it looks for new sponsorship opportunities.
Diageo, maker of Guinness and Smirnoff, is to spend less on marketing this year but plans to get more for its money.
188BET has appointed Truly London to handle its 16m global advertising account as the online gaming company bids to become one of the UKs leading sports bookmakers.
Out of home operator Admedia has appointed former Carlton Screen Advertising sales and commercial director Adam Mills as its managing director to replace Garry Lace. Mills (pictured) will join the company in June. Lace left to start up the agency Campbell Lace Beta. Mills joined CSA in 1994 and left when the business was sold […]
Procter & Gamble has lost a legal battle to prove its Pringles brand is not a potato crisp, in a failed bid to avoid paying an estimated 20m in VAT a year.
Space has created a sports and entertainment division that aims to help clients get more value from their deals at a time when the global economic downturn as left many companies questioning the returns sponsorship can bring. The agency is currently pitching to clients under the name Space Sport and Entertainment with the aim offering […]
YouTube has launched a trial of pre-roll ads around content from BBC Worldwide, Channel 4, Discovery, ITN and National Geographic. Activision, Renault, Match.com, Nissan and Warner Brothers are among the first advertisers to take advantage of the inventory, which kicks off today. Pre-roll ads will first appear around Channel 4’s content via a deal managed […]
Online retail sales grew 14% during the past year, according to the IMRG Capgemini E-retail Sales Index. Despite the recession, the report says UK online shoppers spent an average of £10 more per visit in April 2009 than this time last year. The value of the average online shopping basket increased from £121.69 in April […]
Tesco research shows in-store offers do not lead to irresponsible consumption. By Russell Parsons
Student’s entry to Feel Good Drinks awards programmesparks ‘animated gnomes’ campaign by Loose Moose
Analysts suggest Marks & Spencer needs to retrench to its core values after reporting poor results this week.