Sky axes least-visited sites from portal
Marketing WeekSky.com is to close a number of its sites, including its dating, careers and teen channels, following a review of its online business.
Month: August 2009
Npower extends test match sponsorship
Marketing WeekNpower has extended its title sponsorship of test match cricket in England.
Alice Cooper stars in Sony ad
Marketing WeekSony UK is introduces its new television trade-in initiative today (21 August) backed with a campaign featuring rocker Alice Cooper. You can view the ad here.
Comet signs up to Who Wants To Be A Millionaire?
Marketing WeekElectricals retailer Comet is to sponsor ITV1 game show Who Wants to be a Millionaire?, hosted by Chris Tarrant.
Clothing brand Musto appoints marketing director
Marketing WeekMusto, the sailing, equestrian and outdoor clothing brand, has appointed Mostyn Thomas as marketing director.
VisitBritain appoints Joss Croft as European director
Marketing WeekVisitBritain, the national tourism agency, has appointed Joss Croft as regional director for Europe.
Arsenal names commercial chief
Marketing WeekArsenal Football Club has appointed former Nike and Gatorade marketer Tom Fox as its chief commercial officer.
News Int to shut the Thelondonpaper
Marketing WeekNews International is to close thelondonpaper, its free evening newspaper, three years after its launch.
CBS and Pepsi to run video ads in magazine
Marketing WeekPepsiCo and US broadcaster CBS are to run video ads in a forthcoming print edition of Entertainment Weekly magazine. The wafer-thin video screen will preview CBS’ Monday night programmes and include a Pepsi brand advertisement. The video technology, which was developed by Americhip, will be inserted into the 18 September edition of the magazine sent […]
EMC to be new sponsor of London Wasps
Marketing WeekGuinness Premiership rugby unction side London Wasps has appointed EMC as its new club sponsor in a £1 million deal over two years.
Clothing helps retail sales jump 3.3% in July
Marketing WeekRetail sales rose 3.3% in July, the highest rise since May last year, driven by clothing and non-store sales, according to retail sales figures from the Office of National Statistics (ONS).
Vimto to embark on consumer research study
Marketing WeekVimto, the Nichols-owned soft drinks brand, has appointed UK research & marketing insight consultancy McCallum Layton to undertake a combined sensory and consumer research study.
OFT to launch probe into “misleading” ads
Marketing WeekThe Office of Fair Trading (OFT) is to investigate “misleading” advertising and pricing and its impact on consumers.
X Factor adds more interactivity with Sainsbury’s tie-up
Marketing WeekThe X Factor has ramped up user interaction across its site, lining up Sainsbury’s as one of its content partners ahead of the new series launch on Saturday.
Eurostar takes campaign digital
Marketing WeekEurostar is adding to its ongoing Little Break, Big Difference campaign with digital and social media activity to promote its destinations and a £59 return fare offer.