Greyhound makes appeal to travellers on leg room
Marketing WeekFirst Group will launch the Greyhound coach brand in the UK under the strapline “The Greyhound has landed.”
Month: August 2009
Headhunters search for new C4 chairman
Marketing WeekOfcom, the media regulator, has appointed head hunters to find a replacement for Channel 4 chairman Luke Johnson, who will end his six-year tenure in January next year.
Faith to use SMS marketing to drive footfall
Marketing WeekHigh street footwear retailer, Faith, is adopting text message marketing to communicate directly with its customers, drive footfall to stores and build brand loyalty.
Yahoo prepares certification programme for search agencies
Marketing WeekYahoo is to launch a search certification programme by the end of September to help brands connect with specialist search agencies.
HP spots signs of stability
Russell ParsonsHewlett-Packard says that “business is stabilizing” despite seeing a drop in both revenues and profit in the last quarter.
What’s inside really counts
Marketing WeekWhen writing this week’s cover feature on strategies to ensure that marketers are able to progress their careers even when times are tough, I looked at the news headlines to see whether marketers really had much to fear from the recession.
Mobile app ads cause concern for advertisers
Marketing WeekThe Central Office of Information (COI), the UK’s biggest advertiser, has called for industry bodies to offer guidelines on advertising in mobile apps as the format becomes increasingly popular.
TV ads have most impact, poll says
Marketing WeekNearly two-thirds (64%) of people questioned in a Deloitte and YouGov poll said TV ads were one of three media that had the most impact.
Pizza Express strengthens sales promotions
David RattrayPizza Express is extending its supermarket range of products and launching promotional activity in a bid to win a greater share of those consumers opting to eat at home as a result of the recession. The promotional activity will for the first time include a money-off voucher campaign for four new pizza flavours that will […]
Airport Express alliance hits buffers
David RattrayAirport Express, the sales and marketing alliance for the airport train operators Heathrow Express and Gatwick Express, is being dissolved. The ten-year-old alliance will come to an end on 21 September. Heathrow Express is operated by airport owner BAA and Gatwick Express by Southern. The alliance originally also included Stansted Express but it left the […]
Kelloggs cleared of Crunchy Nut complaint
Marketing WeekComplaints that Kelloggs exaggerated the size of the cereal in a TV campaign for Crunchy Nut Clusters have been dismissed by advertising watchdogs.
Carlsberg trials drink for women
Russell ParsonsCarlsberg UK is trialling a new drink aimed at women.
Waitrose outperforms grocery sector
Marketing WeekWaitrose has confirmed its strong performance in the grocery sector, reporting 10.2% growth in the 12 weeks to 9 August, according to the latest figures from TNS.
Co-op own brands leap 10%
Marketing WeekThe Co-operative Group has announced that sales of own brand products are up 10.1% for the year to 30 June.
Tesco Clubcard initiative presses the right buttons
Marketing WeekThe announcement that Tesco is doubling Clubcard points was unsurprisingly met by disparaging claims that the scheme is designed to give the supermarket a boost to reverse the slide in market share it is suffering.