To tweet or not to tweet?
Stuart TurnerLast week Brits crashed Twitter in their effort to defend the NHS from US critics, but is that power really of any use to brands?
Last week Brits crashed Twitter in their effort to defend the NHS from US critics, but is that power really of any use to brands?
Heritage and branding may hinder Team Englad’s quest for sponsorship, but a ‘golden age’ of sport should see it win through.
Psst! Wanna be in the movies? A growing number of consumer businesses are getting involved in a new wave of documentary-style films to communicate their values and engage customers.
Beer brand Marston’s, the official beer of the national cricket team, has unveiled the final press advertisement in its Ashes-themed ‘England Has It’ campaign to celebrate victory over Australia.
The Weetabix Food Company is launching a major on-pack promotion that will give consumers the chance to win cash from a prize pool of £1m.
British Gas has signed double Olympic gold medallist Rebecca Adlington to be the face of its £15m sponsorship of British swimming.
Postar, the outdoor advertising research company has appointed software supplier Telmar to handle the software for its media information planning systems after a competitive pitch.
Kraft Foods has unveiled an advertising campaign to support the UK launch of Oreo Chocolate Creme biscuits.
Tesco has enlisted its own team of weathermen to make sure it stocks the right products throughout the changeable British seasons.
Commercial radio chiefs have accused BBC Radio 2 of targeting younger listeners, which it claims has been “disastrous” for the ad-funded sector.
EMI is tying up with fashion retailer Internacionale for a competition to promote the debut single by pop band The Dolly Rockers.
The future of home improvement retailer Focus DIY depends on whether its creditors back a company voluntary arrangement (CVA) to save the chain.
Consumers’ shift to own label goods from branded FMCG products is permanent according to market research company Verdict Research.
Brands are putting more emphasis on return on investment evaluations and demanding more data prior to agreeing sponsorship deals, according to a survey.
The New Football Pools is launching a television and online campaign to coincide with the new football season featuring TV presenter Tim Lovejoy.